
ABOUT
I am a seasoned product designer with over five years of experience in fintech, e-commerce, and the mental health space. My most recent projects have had me on the ground speaking with 100+ users, deep diving on information architecture and user journeys, constructing attractive and user friendly UI, and communicating daily with stakeholders and devs.
My favorite projects thus far have been at Kaufland E-Commerce, where I have designed high impact features directly contributing to revenue increases in the marketplace, increased coupon and loyalty program engagement (and thus, user retention), and an improved onboarding funnel. I also manage our design library and have supported our design team in ensuring the Kaufland App fulfils accessibility guidelines. ​
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I hold a B.A, in Physics and German language after graduating from Lawrence Unversity in 2016.
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Outside of my work, I spend my time reading, running in the Berlin parks, making music, and spending time with my dog, Kiki.
Looking forward to working with you (: